Do you recognized this “#” symbol? Often known as the pound sign on our phone and Number 3’s partner in our keypads, is now making marks on popular social networking sites such as Twitter, Google+, Instagram and Facebook.
Hashtag is what we call it. The hashtag could be likely the most common and current means of categorizing content on social media. It allows our own content to be discoverable and allows us to find relevant content from others. Furthermore, it allows us to connect with other users and engaged with them based on common interests.
Interesting, isn’t it?
But, even with its popularity, many of us still don’t quite grasp it, many of us don’t quite understand how to hashtag. Let us offer you some basic practices:
- It is important to note the social media platforms that supports hashtags and the proper use of hashtags in that particular network. Twitter, Instagram, Facebook, Google+, and Tumblr are some of the major social networking sites that supports hashtags. However, keep in mind that the use of hashtags varies by network. Take Instagram and Twitter as examples. Hashtags in the Instagram platform are often more focused on the photo’s description and tools used to take it. On the other hand, Twitter uses hashtags to focus on a topic or a conversation.
- Keep in mind that the more specific your hashtags, the more targeted your audience. Be specific. Targeted audience means better engagements!
- Only include characters that a hashtag supports. Numbers are supported, so you can use them in your hashtags. However, do not use spaces and punctuation marks in your hashtags. If your hashtag contains multiple words, group them together and use capital letters instead to differentiate them from each other (Ex. #AmplifySocialMedia). Don’t worry, uppercase letters do not alter your search results.
- Create relevant and unbranded hashtags. Hashtags are also now one of the business strategies used by others to promote their brands. It does not necessarily mention your brand name but your hashtags should represent your brand and what your brand stands for.
- Give context to your content. Don’t flood your single post with hashtags and don’t hashtag everything. In Instagram for example, some users have been caught up in the fact that more hashtags means more reach and likes. As a result, they’ve overloaded their posts with many hashtags, but this act can majorly generates the wrong kinds of followers such as spammers.
Keep your hashtags short and simple. Hashtags are made to make things easier to find and engage with in social networking sites. So, a piece of advice: don’t go for long and complicated hashtags, people don’t usually like that!
Hashtag is a smart way of grouping topics in social media platforms. It gives us the opportunity to make impressions on the wide and various audiences in social media. It is also a convenient way to find things easily, connect and engaged with others with interests like us especially in the vast world of social media. We just have to be wise in using it. Now, what will you #hashtag?