The social media sphere—where even mundane moments are shared with the world. Social media is seen by marketers as a promising platform on which to build brand awareness. We know that social media can work for us, but it requires a good amount of creativity and resourcefulness to make the most out of the various social media platforms.
Take Twitter for example. Twitter defines itself as “a service for [people] to communicate and stay connected through the exchange of quick, frequent messages.” These quick, frequent messages posted on one’s profile known as “tweets” stays true to its definition as they must only be composed of up to 140-characters.
In the last week of May this year, Twitter notified people with something about this limitation. The succeeding months ushered in a set of changes that enabled people to say more more with 140 characters. Prashant Sridharan, Senior Director of Developer and Platform Relations at Twitter, noted that they are making some tweaks in the way “attachments work on Twitter” so that display elements are no longer counted in the 140-character allowance. How we rejoiced since this meant more room for words!
People often find the 140-character rule too limiting and it holds back a huge chunk of what we want to say.. The update on Twitter’s 140-character count brought a whole lot of space for creativity in regards to how we relay our message. Here are a few tips to maximize 140 characters to create engaging tweets:
Less is More
We might complain that a 140 character count is too limiting. But, have we forgotten that less words have more impact? After all, people are used to just quickly scrolling through posts in the feed. Studies found that tweets under 100 characters get higher engagements and this makes tweets easier to retweet, leaving room for people to add in their own thoughts. Keep your tweets short and simple.
Tweet with Images and Videos
We must know by now that tweets with visuals tend to get more engagements compared tweets without visuals. It can be easier to post only text but if engagement is what you want, tweets with visuals and videos will surely click. Start promoting your brand using relevant images, compelling graphics and interesting videos. Be creative!
Share Interesting Links
People often get interested in information and stories shared around social media. Create conversations. It is not necessarily all about your brand. In fact, always tweeting all about yourself is a turn-off. Try to keep it at a minimum and do more with topics that draw in attention and tick with the interests of your target audience.
Hashtagging is probably the most efficient means of categorizing content in social media. Did you know that using hashtags really well can be the way for your tweets to be discovered? Hashtags allow people to connect with others based on common interests by finding similar tweets. However, data shows that tweets with more than 2 hashtags can drop engagements. So, here’s a tip: limit yourself to using 1-2 hashtags in your tweets. One or two relevant hashtag will do wonders!
When you tweet also matters. As studies show, always keep in mind that Twitter users are “active during 11-12 hours of daytime in your audience’s time zone.” So, try to prioritize your tweets during daytime (between 8am and 7pm). Don’t skip Saturdays and Sundays. Daytime tweet engagements are higher in weekends than during weekdays.
Share Something of Value to your Audience
Give out free e-books, offer free webinars, or even just a good ol’ advice. If you want to, you can create fun by giving free products through contests or free giveaways of your brand. When people find content to be helpful to them, they will be more likely to share it and talk about it.
Pushing your brand starts with engagement strategies. The tips and tricks above are just few of the many ways you can create engaging tweets even with only 140-characters. What truly matters is the quality of your content. Twitter is just the platform. How you wield your creativity and resourcefulness is up to you! You can always use the platform wisely and effectively regardless of the limitations. You can still say more in using less.
Did you find these tips and tricks helpful? What about you? How do you maximize Twitter’s character limitation? Share it with us!