Optimizing Social Media Graphics for Improved Engagement

One of the biggest challenges faced by social media marketers is coming up with new creative ideas to be more engaging with the audience. If your goal is to promote your brand, you need to catch your audience’s attention. You can’t stick to having plain text on your pages.

Trends in social media change from time to time. Today, visual content is the most engaging type of content--photos, infographics, GIFs, and videos. People are more likely to consume information visually.

Statistics show that colored visuals increase people’s willingness to read a piece of content by 80%. Content with relevant images gets 94% more views than content without relevant images.

Here are a few do’s and don’ts on how to optimize social media graphics and better improve your engagement:


Do size your graphics across all social media platforms. Don’t cut your images.

Every social media platform has an ideal dimensions for graphics. Creating separate images for each platform can be time-consuming. A great way to optimize your graphics to work across your platforms is creating one with the same dimension that will fit all platforms. The ideal size is 560 x 292 pixels with 40-pixel buffer on each side and a 10-pixel buffer on the bottom

Do use clean and modern fonts. Don’t use too many fonts in one design.

You don’t want to overwhelm your audience with those fancy fonts. Make sure your readers can easily read your content or they might lose interest!


Call-to-action can increase your post's’ engagement. By simply asking your audience to like, comment or share your post, you can start a conversation with them.


Take time to choose your theme. Creating a coherent theme for your graphics marks your brand’s identity. Be careful not to mix colors that do not go together. They can be irritating to the eye!


Be careful with getting images from google. You might get sued! Remember Copyright Fair Use? Although some photos that pop up in your Google image search can be free, most of them are not in great quality. Use stock images instead. Here are some websites that offer high quality free images:


Social media is fun! It wouldn’t be more fun without GIFs. This format conveys your message to your audience easily. Try to include GIFs on your content every now and often and see how well it will do.


What do you think? Are there other strategies you use to improve engagement through your social media graphics? Share your thoughts!